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What is the primary responsibility of a listing agent in a real estate transaction?

  1. To represent the buyer and negotiate the price

  2. To represent the seller and market the property

  3. To manage the property during the sales process

  4. To conduct property inspections

The correct answer is: To represent the seller and market the property

The primary responsibility of a listing agent in a real estate transaction is to represent the seller and market the property. Listing agents work on behalf of the seller to ensure that their property is presented in the best possible light to potential buyers. They employ various marketing strategies, which can include online listings, open houses, and promotional materials, to attract interest and generate offers. In addition to marketing, listing agents also provide guidance on pricing the property competitively, preparing the home for showings, and managing inquiries from potential buyers. Their ultimate goal is to facilitate the sale of the property at the best possible price and terms for the seller. The other options reflect roles or responsibilities that are not typically associated with a listing agent. For example, managing the property during the sales process generally falls under property management services, and conducting property inspections would be the responsibility of home inspectors rather than the listing agent. Representing the buyer is also the duty of a buyer's agent, distinct from the responsibilities of a listing agent.